Today I was reading a very long read on my mobile and I kept on getting my flow broken by pull-quotes that had no right to be there.
What’s a pull-quote? Well, here’s a useful definition and description from Magazine Designing:
(A) Pull-quote is a display element which is used to attract the reader and to break up long blocks of text. The effect of pull-quotes depend on their attractiveness, both visual and textual. […]As a visual element they have to be instantly recognizable and different from the rest of the text on the page. The size, color and texture of the pull-quotes has to be different from the surrounding text. Depending on the style and look of your publication, pull-quotes can have a calm, traditional design or you can create some extravagant looking pull-quotes