So local TV is back on the agenda, offering more questions than answers. In the Guardian Media Talk podcast
Matt Wells questioned Jeremy Hunt about the ability to deliver “local” in any meaningful way through broadcast television. TV, in its traditional broadcast sense, is territory based: signals have a “footprint” to which they are broadcast and which they can be received, and that footprint means that there is a hard map of territories and locales which can be served. And those locales do not always make sense to the people who receive the messages.
One of the problems with local TV over digital terrestrial, as Wells points out, is that the footprints mean that some large areas that have two distinct identities cannot be served independently. So Manchester and Liverpool cannot receive “local” TV at the same time. Internet technology is seen as affording something much more flexible: both cities could receive local services simultaneously via an IPTV transmission.
That’s great but it shows that the problem is always framed by TV-think even by those who can see problems in the system. The question that is answered by IPTV isn’t “what should local news look like?” but “how do we overcome the limitations of radio waves to produce more broadcast footprints?”.
This is where the idea of “The Bearwood Question” comes in. Bearwood is a lovely area of the West Midlands that I’ve lived in a number of times. It sits across a local authority border and manages to not quite be Sandwell and not quite Birmingham. When I lived there I looked to Sandwell for local government, and to Birmingham for my cultural and social life. So what does “local media” mean in Bearwood?
It’s incredibly subjective. I’m sure some of my neighbours were Black Country diaspora, drifting towards Brum the same way I was drifting out, and their sense of “local” would be very different to my own. Regional media is actually quite good at providing “local media” in this context as it sits across the footprint that encompasses Brum and Sandwell. That means it will deliver everyone in Bearwood a bit of what they need to answer local questions (albeit with a large dollop of things that are of little importance to their locale). Hyperlocal is effective at telling you what is happening on the doorstep, but the space between hyperlocal and regional is complicated, nuanced and personal. And that’s what putting local media online can answer – not “how do we make a broadcast footprint smaller?” but “how do we help people fill their own footprint with media that matter to them?”.
This is what my Wi-Fi looks like.
Off and on I’ve thought about spending a whole week laptop working in Birmingham’s city centre, to try to get a feel for how well we provide WiFi coverage. And then you know, document it.
I kinda don’t need to now.
This is a Starbucks “reward” card. Don’t be fooled by the logo they use to sell them to you: they are the old style gift cards. If you have one* you can logon to any Starbucks hotspot you can find. Given the market penetration of Starbucks in UK cities, that’s the nearest thing you’ll get to free universal WiFi coverage**. You’re never more than a foot from a rat, and I’m never more than a yard from a fat pipe.
The Starbucks WiFi is actually pretty solid. A lot of the free Wi-Fi hotspots in other cafés in Brum are really slow and unreliable compared to how they were (maybe because so many people are using them now, and asking more of them in terms of bandwidth). As an added bonus, a tall filter (which is the best drink ‘bucks do IMHO) is only a quid making your guilt beverage much cheaper than going into rival stores. You can also double your espresso shot, gratis, or put sugary flavoured crap in your drink, also for no extra charge***.
* If you don’t have one just ask, and stick a fiver on it, which you can then spend on cheap coffee. Win Win
**warning: doesn’t work in the countryside or in residential districts (i.e. near your house if you live in the ‘burbs)
*** evil corporation yadda yadda bored now. I still like Urban Coffee Company more, OK? And I like, totally drink fairtrade. THERE’S FREE INTERNETS FFS!
I keep hearing how great Birmingham is at blogging and social media. That’s a subjective thing and anyone can say it but I also keep hearing people saying or suggesting we do it the best, we do it the most, and that we’re at the centre of it. That’s a bit more problematic and I keep saying we need data.
Jason Navon tweeted me about this:
@jonhickman re claim the we do more social media in Brum – evidence in this report doesn’t support it: http://bit.ly/1U4e4L #bigdebate
I’ve only skimmed the report so far (embedded below from scribd), but I’m sure some keen eyes will have concerns over the overall design of their survey and will want to ask what measures are being used to determine if a blog “is highly regarded by other, relevant influential sites”. Scholars of network theory might like to ask if the personal networks of the London-based authors lead to a skew of influence to London. We might be concerned too about unevidenced assertions such as:
Consumers who originally used forums and chatrooms as discussion shops in the early days of online communities have graduated seamlessly to writing or consuming blogs on issues close to their hearts (p.6)
I’m pretty sure I’ve read literature and seen conference papers that suggest the forum is alive and well, so this doesn’t make sense. If there’s some evidence I’d love to see it. We might also wonder what the value is of a stat such as “London has the highest share of Twitter users in
the UK with 11%”. What does that mean relative to city size?
Inevitably my main concerns about the whole thing will be about not the data, but the discourse. This is written from a marketing and communications position, and is measuring things relevant to that audience. That is fine, but it is presented as empircal and conclusive data about social media. In fact it’s an interesting attempt to explain the blogging ecosystem for predominantly London based PR and marketing organisations. It’s done that job pretty well, so it should be pleased with itself. It shouldn’t pretend to be something else.
I still need to get my data.
Social Media Insight 2009 Low-res
(obtained from http://socialmedialibrary.co.uk/index.php?option=com_report_left&Itemid=57 – there is no copyright notice on the document so Im assuming it’s OK to embed)
I took two groups of our BA students around Birmingham this week.
Our mission: to find where the creative industries hang out, and to think about how design lives and breathes in the real world.
We spent three hours and covered a lot of ground. Unfortunately we didn’t get as far as Ikon at Brindley Place.
Here’s our route: View Google Map
(sorry Posterous doesn’t seem to support iframes)
I have left this map open, so please feel free to add to it.
The students will be uploading photos and thoughts on the trip to http://www.flickr.com/groups/mc436oct08/
over the coming week. If you have any thoughts then do share with them!
The project was in part inspired by Stef Lewandowski’s creativity audit (http://www.steflewandowski.com/2008/09/a-creative-director-for-birmingham/
) and in part by loking at Birmingham Flickrmeets (http://www.flickr.com/groups/birmingham_flickrmeets/