I’ve just started listening to the podcast Criminal, having heard about it when it joined the Radiotopia collective. It’s good, you’d like it, especially if you’re jonesing for Serial. But that’s not what I’m talking about right now.
I’ve listened through the first couple of episodes, when the show was boxfresh, and the latest one, after it joined Radiotopia, and whilst the programme itself hasn’t changed there’s one big thing that’s new: the ads. Continue reading No coding necessary — for your free audiobook download
is a popular business model for web apps and online services. The idea is pretty simple (and a touch obvious): offer a great product that people want to use, and let them have it for free; charge a fee to the small proportion of the users who need it to do just a little more. A lot of web businesses are built on scale, and that makes freemium attractive. Imagine if Twitter or Facebook had charged to sign up when they were new start ups. Few people would have taken a punt on something as stupid sounding as Twitter (it did sound stupid, really it did, watch this if you don’t believe me
) and without a user base, Twitter is nothing but a bit of software. Of course, Twitter is still free to use and isn’t freemium at all but a lot of other web services and social media businesses need to build big user bases, and then persuade some of them to pay. Flickr is a great example of this: you can do a heck of a lot with a free Flickr account, and Flickr has lots of users as a result, some of whom pay twenty-five bucks per year to access premium features.
I’m actually a Flickr pro member, so every time you use Flickr for free say a little thanks to me for paying my dues and subsidising the storage of your holiday snaps. I don’t hold any other premium accounts, but I do use a fair few freemium services. I’m not sure why, but I thought I’d add them all up. This proves nothing about anything, except for the fact that the amount I could spend without breaking a sweat is pretty big. I was especially surprised as I’m a fairly paired down and focussed user of things compared to many people I know (I don’t sign up for everything that’s passing my way).