Highs & lows street

Today I had to do a lot of business with various companies on “the high street” and was struck by just how far we’ve come with remediating the Internet back into physical shops.

Beyond all the obvious stuff about unexpected items in bagging areas, and outside of the economic discussion about cost cutting that leads to all of this, high street shopping feels to me more and more like clicks than bricks. All those automated systems, all that lack of human agency, reduces much of the process to the same user experience as online shopping (but with the hassle of leaving the house). Continue reading Highs & lows street