Tag Archives: marketing

Dear Microsoft, I fixed your social marketing campaign for you

Last week JJ & I stumbled across the Hamburg leg of the¬†Kinect Tour¬†- a Roadshow to promote the new Xbox motion control games system “Kinect” (formerly Project Natal). We impressed by the tech, but less impressed by Microsoft’s attempt to … Continue reading

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Do you strip or crunch? A lazy marketer’s guide to social media campaigns

Imagine the following brief:  Bourbon biscuits want to relaunch to attract new younger consumers; our demographic is dying out and young people are more into fudge brownies from Starbucks, we need to bring Bourbons into the 21st Century. What’s the … Continue reading

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