Tag Archives: pr

The “virally launched popstar” as a PR genre piece.

Posted on September 5, 2011 by Jon Hickman

Remember Sandi Thom? She was the punk rocker with flowers in her hair who virally launched with some bedroom concerts via her home broadband that seemed able to support 30,000 instantaneous connections.Well, the soft viral launch myth was back with a bang on my Guardian app this morning. Continue reading →

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Social media listening: dear brands, please stop rewarding me for being a grumpy git

Posted on December 13, 2010 by Jon Hickman

I’m getting worried about social media listening strategies. Not in a paranoid, surveillance society way. I’m worried about social media listening strategies because corporations reward me every time I moan; whinges are the new currency, and companies are incentivising me … Continue reading →

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Digital Communications & Social Media

Posted on May 20, 2010 by Jon Hickman

This may be of interest to some of my contacts and students. It’s a report on social media in PR and comms agencies, based on interviews with industry bods. I’ve only skim read it, so this is not an endorsement … Continue reading →

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