Hyperlocal: community media / commercial media / other

Hyperlocal is a tricky thing to study because there are so many different types of media work and media texts coalesced into the term. It’s almost easier to chart the differences between different projects than it is to pinpoint what they have in common.

To illustrate this, let’s look at two different incentives that are common but not consistent within hyperlocal: making money and doing social good. When we do that it’s quite easy to see three groups of people who we might expect to see working within hyperlocal:

Hyperlocal Players

So within this space there is commercial media and community media, and there is also the hybrid matter of social enterprise (which links up, of course with the Conservative’s Big Society policy agenda).

Spot the question marks? I nearly put “trolls” in here. I can’t actually think of anything that really fits in here, to be honest. But don’t worry – it’s only a model and I didn’t have time to build it to scale or to paint it.