Apple keynote events: the Macguffin of mythinformation

Tonight saw the latest Apple “Special Event”, and the launch of some new shiny kit and software from Cupertino. This seems a timely opportunity to plug a project I’ve helped out on for Sage publishing. 

CommunicationSpace is an online community space for the discussion of media and communication research. In my first posting to the site, I wrote a retrospective of Patrice Flichy’s paper The Construction of New Digital Media from 1999. In the paper Flichy describes how new media technology is imbued with mythic qualities and ideologies even before it is launched. This process is facilitated by sections of the media (notable Wired) who champion certain positions about the new technologies.