Tote Amazeballs – a half baked idea for tomorrow

Ok, so I have a half-baked idea and you might be able to help before I actually throw it together.

When I was a lad we always used to have a flutter on Grand National Day. I’ve not done that for a long time now. I’ve become increasingly uneasy with the idea of the Grand National with each passing year to the point where I’m a bit said that I ever took the pound my Mum gave me and chose a horse. The debate around this race and racing in general seems to be picking up too, or maybe I’m just tuned into it now.

Anyway, what I’m thinking is this:

  • Tomorrow I’m going to give a donation to a horse sanctuary – it’s my own each-way bet on the nags, and I think I’ve picked  a winner
  • I thought “if I tweet about that other people might too”
  • I then thought “I could set up a Just Giving Page for it”
  • I then mentioned it to some friends and the idea of a sweepstake emerged, so we could give a prize to one person who donates

Is this a good idea? I dunno. I’ll do a donation anyway. Here are my questions:

  • Does this make sense?
  • Is it useful?
  • What shall we call it?
  • Who can offer a prize?
    • Prize idea 1: a “vintage” Totopoly set from someone’s loft
    • Prize idea 2: a case of booze from a booze brand who wants to do something guerilla to spoiler John Smith’s sponsorship of the event.

Let me know, and I’ll do WHATEVER YOU SAY

About Jon Hickman

Hi, I'm Jon. I teach and research digital culture, social media and new media practice at Birmingham City University. Find out more about me with this lovely CV: http://uk.linkedin.com/in/jonhickman Find out about my work at the Birmingham Centre for Media & Cultural Research: http://interactivecultures.org
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