What is hyperlocal media for?

Part 2 of a positioning statement ahead of TAL12. Part 1 is here.

There’s not yet a lot of published academic work on hyperlocal media. The work that’s out there tends to frame hyperlocal as a quest to improve civic dialogue and as a response to changes in media markets (Domingo and Heinonen 2008; Downie Jr. and Schudson 2009; Kurpius et al. 2010; Metzgar et al. 2011; Miel and Faris 2008; Picard 2003; Thurman et al. 2011). The thought runs that media organisations are not serving all communities as well as they could and that new (hyperlocal) activity is needed to fill in the gaps. These accounts tend to see hyperlocal media’s primary purpose as accountability journalism:

“The term ‘hyperlocal’ brings to mind images of engaged citizens storming town halls seeking better governance and better reporting thereof.” (Metzgar et al. 2011)

It is worth noting here that there is little evidence within the literature to support this position, it is simply offered as an ideology of what hyperlocal media does; hyperlocal, we are told, arrives fully formed as accountability journalism and doesn’t need to prove itself through its actions. This is not the case. Hyperlocal media is not radical or investigative by default. Accountability is not inherent in the form or through the act of mediation as hyperlocal.

So if hyperlocal media is not for accountability, then what is it for? Why do people do this thing? And who is doing it? If we take a look at UK hyperlocal media, and the people who produce it, we can quickly uncover a range of motivations, which can be typified through the following practitioner profiles:

  • Social media hobbyist: interested in processes of social media production and is using hyperlocal as a vehicle to learn more; also may be something of a “gentleman scholar”.
  • Aspiring journalists: an outlet for training in journalistic practice, giving a reason to produce material.
  • Unemployed journalists: keeping a hand in, demonstrating skill to potential employers.
  • Community minded residents: looking to represent their community.
  • Entrepreneurs: they see an opportunity for profit from the activity.

Accountability journalism and activism might be something that any of these types engage with to a greater or lesser extent, but it is really only central to the concerns of the hyperlocal producer who has community as their central guiding principal.

Holding power to account is a possibility of hyperlocal media work, just as it is a possibility in television, radio or newspaper media work; the extent to which that potential is realised depends on the various determinants in play at each and every instance of production, on each and every day, to each and every media producer – it is not what hyperlocal is for, but it is something that hyperlocal allows.


DOMINGO, D. & HEINONEN, A. (2008) Weblogs and Journalism: a typology to explore the boundaries. Nordicom Review, Vol 29, pp. 3-15.

DOWNIE JR., L. & SCHUDSON, M. (2009) The reconstruction of American journalism. Columbia Journalism Review [Online]. Available: http://www.cjr.org/reconstruction/the_reconstruction_of_american.php [Accessed 03/01/2012].

KURPIUS, D. D., METZGAR, E. T. & ROWLEY, K. M. (2010) Sustaining Hyperlocal Media. Journalism Studies, Vol 11, No 3, pp. 359-376.

METZGAR, E. T., KURPIUS, D. D. & ROWLEY, K. M. (2011) Defining hyperlocal media: Proposing a framework for discussion. New Media & Society, Vol 13, No 5, pp. 772-787.

MIEL, P. & FARIS, R. (2008) News and information as digital media come of age. [Online]. Berkman Center for Internet and Society at Harvard University. Available: http://cyber.law.harvard.edu/pubrelease/mediarepublic/downloads.html [Accessed 25/11/11].

THURMAN, N. J., PASCAL, J.-C. & BRADSHAW, P. (2011) Can Big Media Do ‘Big Society’?: A Critical Case Study of Commercial, Convergent Hyperlocal News [Online]. SSRN. Available: http://ssrn.com/abstract=1925 [Accessed 23/11/11].

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Jon Hickman

Hi, I'm Jon. I teach and research digital culture, social media and new media practice at Birmingham City University. Find out more about me with this lovely CV: http://uk.linkedin.com/in/jonhickman Find out about my work at the Birmingham Centre for Media & Cultural Research: http://interactivecultures.org

  • Jon Hickman

    I had a few comments on this post which were lost in a little bit of a security incident. Here’s what people said.

    By Gareth Jenkins April 28, 2012 – 7:54 am

    Spot on Jon. I started our blog as a means of celebrating our town as a wonderful place to live, work and play. New threads have emerged as the site has evolved but public accountability has never been a major focus. I wonder on the longevity of sites that might have that as raison d’être due to the potential for division. We are developing our political content and are hoping to film local council meetings shortly but this will only be one part of what we do.

    By Lorna Prescott April 28, 2012 – 7:55 am

    Hi Jon
    I’ll bet at #TAL12 later and happy to talk about this then, or another time. This will be the first time I’ve attended an event for folk interested in hyperlocal, and I wasn’t really sure if I fit or not, but having had the opportunity to meet about 20 people last night who will be going today I think there is common ground with some of the things I do, which I wouldn’t really call hyperlocal. I don’t fit in to your practioner profile, and wonder if there are more types of practioner to add to your list. One of the sites I’ve set up and am managing is stories from a particular part of Dudley which will receive £1million Lottery funding over 10 years, and they are just at the stage of promoting this and getting people involved in sharing visions for the area. In the absence of any hyperlocal activity, I decided to run a site for a period of 8 months or so to share the visions collected, stories of community activity already going on, my reflections on what’s happening as well as information about the lottery funded project. (It’s at http://www.eastcoseleyvisions.wordpress.com) I won’t be offended if you or others don’t think this is ‘hyperlocal’ activity, as I don’t need a name for it, I am just keen to make information readily available and share great things which people are doing. However I wonder if there are others like me, who in a paid or voluntary capacity are making stories about an area available but not to make money, not becuase they live there and not because they are journalists or social media hobbyists. I consider myself to work in the field of community development and I use social media very helpfully now in my work.
    Hope to see you some time today.

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