I’ve never really got the appeal of Klout because I’ve always tended to think it was a bit naff to go around fretting about your “stats” on social media like that was in any way meaningful. Thanks to this blog post by James Carson I can now see how it could be useful.
In his post James talks about using Klout for benchmarking:
Okay, what do the numbers really mean? But a number does give you something to improve on. In September last year, with no followers and no one knowing who I was, Klout score gave me some point of reference for how I was doing.
That’s so obvious I don’t know why I didn’t stop to think about it like that before. Oh yeah I know why, because I think worrying about stats is a bit naff. The thing is I’ve only ever really thought about Klout through the auto tweets you see from users about their Klout score, and those frame it as yet another social game. James has reframed this for me as being about specific and personal (or client goals). So benchmarking using Klout could be a handy little thing to use if you’re taking over a corporate Twitter account or some such and want to know that you’re making a difference to it.
Hat-tip to MA Social Media alumni and my go-to SEO guy @firstconversion for sharing the link