A local media thought experiment: “The Bearwood Question”

So local TV is back on the agenda, offering more questions than answers. In the Guardian Media Talk podcast Matt Wells questioned Jeremy Hunt about the ability to deliver “local” in any meaningful way through broadcast television. TV, in its traditional broadcast sense, is territory based: signals have a “footprint” to which they are broadcast and which they… Continue reading A local media thought experiment: “The Bearwood Question”

Why hyperlocal “fail” is sometimes actually hyperlocal “win”

I’ve just read an article called “5 reasons your local blog will fail” (http://www.pbs.org/idealab/2010/09/5-mistakes-that-make-local-blogs-fail259.html ). It’s an interesting read but it assumes profit as the only way to benchmark success of a local blog and it assumes advertising as being the way you make money out of your blog. Some local blogs are genuine community… Continue reading Why hyperlocal “fail” is sometimes actually hyperlocal “win”