How big is a hyperlocal patch? My final word on the size of a hyperlocale

Over the summer I wrote some pieces regarding the scale at which hyperlocal media production might operate. It involved talking about postcodes, more postcodes and US cable TV and its broadcast footprints. Beyond that, I’ve been reading articles that claim all manner of sizes and shapes for hyperlocal media – up to and including whole US states –… Continue reading How big is a hyperlocal patch? My final word on the size of a hyperlocale

The ever present problem of hyperlocale and scale

I’m trying to close of a section of my literature review today, which led to me chasing up an old lead that purports to be the origin of the term ‘hyperlocal’ (or hyper-local as was). The reference leads to a business article in the Washington Post from 1991, which outlines a new cable TV news… Continue reading The ever present problem of hyperlocale and scale

More postcodes: hyperlocales, postcodes, and regional variations

I must be sounding slightly obsessed with postcodes at the moment… UK postcodes are expressed as follows: B42 2SU. The postcode district in this example is ‘B42’. Frequently postcode districts are used as part of the identity of a hyperlocal website (e.g. expressed through logos and URLs) as a shorthand way of describing their hyperlocale,… Continue reading More postcodes: hyperlocales, postcodes, and regional variations

Hyperlocal and ‘postcode areas’

‘Postcode areas’ are often used to define the space – the hyperlocale as I’ve taken to calling it – which hyperlocal blogs serve, for example Sutton Coldfield Local used to be the B72 Blog and that sense of space is still fairly implicit in its coverage despite the name change (see also B31 Voices and many many… Continue reading Hyperlocal and ‘postcode areas’