Dear Microsoft, I fixed your social marketing campaign for you

Last week JJ & I stumbled across the Hamburg leg of the¬†Kinect Tour¬†– a Roadshow to promote the new Xbox motion control games system “Kinect” (formerly Project Natal). We impressed by the tech, but less impressed by Microsoft’s attempt to add social media to the experience. It actually works   Firstly the bit you probably… Continue reading Dear Microsoft, I fixed your social marketing campaign for you

Do you strip or crunch? A lazy marketer’s guide to social media campaigns

Imagine the following brief:  Bourbon biscuits want to relaunch to attract new younger consumers; our demographic is dying out and young people are more into fudge brownies from Starbucks, we need to bring Bourbons into the 21st Century. What’s the betting that agencies will come back with the following campaign: What we need to do… Continue reading Do you strip or crunch? A lazy marketer’s guide to social media campaigns