Social media listening: dear brands, please stop rewarding me for being a grumpy git

I’m getting worried about social media listening strategies. Not in a paranoid, surveillance society way. I’m worried about social media listening strategies because corporations reward me every time I moan; whinges are the new currency, and companies are incentivising me to be grumpy. Discounting spammers who @ me on twitter every time I mention Apple,… Continue reading Social media listening: dear brands, please stop rewarding me for being a grumpy git