I must be sounding slightly obsessed with postcodes at the moment… UK postcodes are expressed as follows: B42 2SU. The postcode district in this example is ‘B42’. Frequently postcode districts are used as part of the identity of a hyperlocal website (e.g. expressed through logos and URLs) as a short

‘Postcode areas’ are often used to define the space – the hyperlocale as I’ve taken to calling it – which hyperlocal blogs serve, for example Sutton Coldfield Local used to be the B72 Blog and that sense of space is still fairly implicit in its coverage despite the name change (see also B31 Voices a