Social media listening: dear brands, please stop rewarding me for being a grumpy git

I’m getting worried about social media listening strategies. Not in a paranoid, surveillance society way. I’m worried about social media listening strategies because corporations reward me every time I moan; whinges are the new currency, and companies are incentivising me to be grumpy. Discounting spammers who @ me on twitter every time I mention Apple,… Continue reading Social media listening: dear brands, please stop rewarding me for being a grumpy git

Digital Communications & Social Media

This may be of interest to some of my contacts and students. It’s a report on social media in PR and comms agencies, based on interviews with industry bods. I’ve only skim read it, so this is not an endorsement of the content or the methodology, but there seems to be some interesting points raised… Continue reading Digital Communications & Social Media