Tag Archives: socialmedia
The “virally launched popstar” as a PR genre piece.
Remember Sandi Thom? She was the punk rocker with flowers in her hair who virally launched with some bedroom concerts via her home broadband that seemed able to support 30,000 instantaneous connections.Well, the soft viral launch myth was back with a bang on my Guardian app this morning. Continue reading
Cleaning up Twitter data in Excel for analysis
A lot of academic work that draws on tweets as primary data will use hashtag archives as the basis of their study. What’s nice about that is that you can use tools that capture data and present them to you in a … Continue reading
May I be pedantic about “fake memes”?
“is this meme a fake?” No. If an idea is out in the wild, being reproduced by folk then it’s not a fake meme – it is actually a meme. The given basis for starting the meme could be a … Continue reading
Owning conversations: the commercial TV back channel for #xfactor
Twitter’s a funny place. The folk I follow on there are passionate champions of free speech one day, insisting that my local councillor can make racist jokes for example, and the next they’re all “this isn’t the place to talk … Continue reading
The sad thing about the Compton case: it provides another reason for politicians to fear the Internet
BCU MA Events and Exhibition Management student Sammy Williams is working on a project to encourage Birmingham’s councillors to engage more readily with citizens through social media; the Gareth Compton case is another huge hurdle for her to get over. That’s the really sad thing at the … Continue reading
Who are the social capitalists?
Regular readers of this blog and interactive cultures will have picked up that I have a preoccupation with social capital. So you won’t be surprised to learn that when I met up with the new intake on the MA Social Media for the first time … Continue reading
Dear Microsoft, I fixed your social marketing campaign for you
Last week JJ & I stumbled across the Hamburg leg of the Kinect Tour - a Roadshow to promote the new Xbox motion control games system “Kinect” (formerly Project Natal). We impressed by the tech, but less impressed by Microsoft’s attempt to … Continue reading
LinkedIn has a language problem that is actually meaningless. So get over it.
Folk I know, particularly I’m thinking here of folk best described as “social media types”, are a bit sniffy about LinkedIn (direct link to my profile). I wonder if it’s stuff like this that puts them off? The capture below is a … Continue reading