Digital Communications & Social Media

This may be of interest to some of my contacts and students. It’s a report on social media in PR and comms agencies, based on interviews with industry bods. I’ve only skim read it, so this is not an endorsement of the content or the methodology, but there seems to be some interesting points raised and if nothing else then, for me, it gives me an insight into how established industries are thinking about social media in terms of their existing business models

The report was written produced by Watson Helsby 

Digital Communications & Social Media – FINAL REPORT May 2010.pdf
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By Jon Hickman

Hi, I'm Jon. I teach and research digital culture, social media and new media practice at Birmingham City University. Find out more about me with this lovely CV: Find out about my work at the Birmingham Centre for Media & Cultural Research: